, Singapore

Flash Coffee adds in-app donate button to bolster plastic neutral campaign

Its Japan operations will pilot switching to paper cups for iced drinks this month.

Flash Coffee announced a new app feature that allows customers to contribute S$0.20 to assist in funding initiatives to recover and remove plastic waste from the environment, part of an updated arrangement with green start-up CleanHub.

All of the contributions from the optional top-up feature will go towards funding select collection partners of CleanHub. Upon check-out, customers will be notified of the latest volume of plastic-collection they have enabled through tracking technology.

November 2021 saw Flash Coffee aiming to be plastic neutral — where a measured equivalent of plastic waste is recovered and removed from the environment for every amount of plastic created — for all past, present and future purchases. 

“Our team remains committed to protecting the environment and minimising our impact wherever possible, and we are consistently reviewing supply chain upstream and downstream processes, product designs, in-store initiatives and beyond to understand how we can do more. We look forward to unveiling more sustainability-focused campaigns and partnerships with like-minded brands in the future,” Flash Coffee founder and CEO David Brunier said.

In a bid to cut the volume of single-use plastics in the coffee chain’s operations, Flash Coffee’s Japan operations will pilot switching to paper cups for iced drinks this month, an initiative that will be rolled out across the wider region this year.

Follow the links for more news on

Join QSR Media Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!