, Cambodia

Paris Baguette makes Cambodia debut

The bakery chain’s owner SPC Group looks to further expand in Southeast Asia.

Paris Baguette has fully opened its first store in Cambodia, part of the business’ plans to further expand in Southeast Asia.

According to SPC Group, the Korean firm behind the bakery chain, the Phnom Penh store is a result of a joint venture (JV) with Cambodia’s HSC Group.

Paris Baguette’s affiliate in Singapore created the JV, dubbed H.SPC, with HSC Food&Beverages, an affiliate of the Cambodian conglomerate, the group said.

Cambodia is also the sixth country in which Paris Baguette has launched internationally. SPC Group operates about 430 Paris Baguette stores overseas in five other countries -- China, the United States, France, Vietnam and Singapore.

Photo credit: Paris Baguette Cambodia

 

Follow the link for more news on

Join QSR Media Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Exclusives

2021: Year In Review
We look back at the highs and lows of the Asian multi-site restaurant industries these past twelve months.
Subway APAC president: regional growth can match U.S. foothold
In his first-ever interview with QSR Media, Eric Foo details the chain’s expansion targets and stressed their ongoing investment in digital engagement.
How EFG is rethinking its brand portfolio to turbocharge post-COVID growth
Managing director Martin Darby elaborates on the company’s omnichannel strategy and reveals key advantages of handling brands from various franchisors.