APAC

Six trends reshaping Asia's F&B consumption habits

Consumers are now drawn towards culturally relevant and premium flavours.
1 day ago

F&B brands adapt to Gen Z with authenticity and experiences

Influencers and communities should collaborate naturally.

Restaurants bet on ‘experience peaks’ to win customer loyalty

Unexpected gestures, even small ones, leave lasting impressions on customers.

Regional scale trumps immediate yield in Asia’s QSR sector

Chinese QSR brands have opened around 6,000 outlets across Southeast Asia.

Pepper Lunch flags consistency as key hurdle to Asia expansion

It’s prioritising tighter operational discipline over menu expansion.

Asian QSRs experiment with bold campaigns

Pizza Hut, Haidilao, and McDonald’s are challenging conventional wisdom.

Starbucks launches Harry Potter drinks in APAC

Exclusive Hogwarts House mugs will hit twelve markets, including Australia and India, for a strictly limited period.

CHAGEE targets prime sites to drive Asia-Pacific expansion

Morning tea routines are a key growth opportunity.

foodpanda launches regional campaign as consumers demand more convenience

The campaign is now live in Singapore, Malaysia, and the Philippines, with a wider rollout planned in 2026.