APAC leads global foodservice with 40% share in 2025 sales
China, India, and the Philippines continued to post strong growth.
Asia Pacific remained the dominant region in global foodservice, accounting for about 40% of total sales in 2025, according to Euromonitor International.
China, India, and the Philippines continued to post strong growth.
In China, expansion has been driven largely by beverages: coffee and tea chains added roughly 73,000 outlets since 2020.
The rapid buildout has intensified competition and pushed down average spending per visit.
Globally, the foodservice sector reached about $3.36t in 2025, up 4% year-on-year despite ongoing pressure from higher living costs.
Amongst the fastest-growing markets were Turkey (+32%), Egypt (+27%), and Nigeria (+19%).
Growth in these countries was linked to young populations, rising discretionary spending, and the spread of limited-service formats alongside increasing use of delivery platforms.
Delivery has become a much larger part of the industry, rising from 9% of global consumer foodservice spending in 2019 to 22% in 2025. It is expected to exceed $1t by 2029.
At the same time, delivery costs have increased, with fees rising from about 9% in 2019 to 14% in 2025.
Platforms and operators are adjusting pricing structures and service models as they try to maintain profitability whilst keeping users engaged.
Specialist coffee and tea shops generated about $133b globally in 2025 and are projected to grow at around 5% annually over the next five years.
Product innovation is reshaping competition, especially in Asia and North America, with brands introducing localised flavours and wellness-oriented offerings.
The focus reflects consumer interest in novelty, functionality, and authenticity.
Loyalty programmes are also shifting away from simple discounts toward more personalised, experience-based systems.
Operators are increasingly using digital platforms to offer tailored rewards and exclusive perks in an effort to retain customers in a crowded market.
