MARKETING | Staff Reporter, China

KFC China launches limited edition Huawei phones in its 30th anniversary

Only 5,000 of the phone models are being released.

Following the brand’s growth into a 5,300-restaurant chain in China, KFC and Huawei partnered to mark their 30 years' presence in the country with the release of a limited edition KFC Huawei 7 Plus model on July 7.

According to Campaign Asia, Senior Vice President of KFC marketing with Yum China Steven Li said the partnership between both brands is significant due to their shared history. Both brands traced its origins in China to the year 1987—KFC opened its first store at Tiananmen Square while Huawei had a rather humble beginning at Shenzhen Industrial Park with just 21,000 RMB in capital and 14 employees.

"Between KFC and Huawei, one came from abroad had and settled its roots in China. The other (Huawei) originated here and later expanded its footprint globally," said Li. "Both brands have witnessed the rise of China in these 30 years, and both embody the spirit of the times. Our collaboration is a homage to the era," said Li.

He added that the launch of the phone is also an important phase in the brand's effort to fully digitalise the user experience and venture into smart F&B and entertainment.

The phone which is pre-installed with the KFC app comes in a bright red casing imprinted with the Colonel Sanders logo at the back. The phones can be bought on the KFC mobile app and the flagship Tmall store for KFC members.

Click here to read the full article on Campaign Asia.

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