KFC Philippines opens virtual restaurant on “Animal Crossing”

The fast food chain created a virtual version of Colonel Sanders as its main character.

KFC Philippines has launched a restaurant inside the online world of Animal Crossing: New Horizons, capitalising on the popular game that has been creatively used by companies across the world for real-life promotions, graduations and even political protests.

The fast food chain customised its main player to be a virtual version of Colonel Sanders, with the game’s deserted island also transformed into a KFC-themed area, containing an outdoor restaurant with the brand’s signature red and white aesthetic.

Here’s a little sneak peek at our official branch in Animal Crossing: New Horizons!

Don’t miss out! Let our Virtual Colonel show you around to see the sights in this short tour.

Got Animal Crossing? Wait for the link to be one of our lucky guests! pic.twitter.com/vA4mbOMhKm
— KFC Philippines (@KFCPhilippines) June 17, 2020

20 customers based in the Philippines with an Nintendo Switch Online account were randomly chosen by the chain to enter the KFC island. The island is now 'closed' as of press time.

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