, Singapore

McDonald's partners with K-pop group BTS for latest celebrity meal

It will roll out in nearly 50 countries, including Singapore, South Korea, India and the Philippines.

McDonald's has teamed up with K-pop group BTS for a new celebrity meal that will roll out across stores globally starting next month.

The BTS Meal consists of Chicken McNuggets, fries and a drink, as well as sweet chilli and Cajun dipping sauces inspired by recipes from the fast food giant’s South Korean unit.

The new collaboration, which follows the company's previous partnerships with U.S. rapper Travis Scott and Colombian singer J. Balvin, will arrive in 49 countries, including Singapore, South Korea, India and the Philippines.

"The band have great memories with McDonald's. We're excited about this collaboration and can't wait to share the BTS Meal with the world," BTS' record label, Bighit Music, said in a statement.

"We're excited to bring customers even closer to their beloved band in a way only McDonald's can - through our delicious food - when we introduce the BTS signature order on our menu next month," McDonald's US chief marketing officer Morgan Flatley added.

Join QSR Media Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!


2021: Year In Review
We look back at the highs and lows of the Asian multi-site restaurant industries these past twelve months.
Subway APAC president: regional growth can match U.S. foothold
In his first-ever interview with QSR Media, Eric Foo details the chain’s expansion targets and stressed their ongoing investment in digital engagement.
How EFG is rethinking its brand portfolio to turbocharge post-COVID growth
Managing director Martin Darby elaborates on the company’s omnichannel strategy and reveals key advantages of handling brands from various franchisors.