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McDonald's Philippines taps digital billboards for ‘Rush Hour' campaign
The chain has over 300 franchised stores in the country.
McDonald’s in the Philippines launched a one-day marketing campaign targeting motorists and commuters stuck in traffic.
The chain’s Rush Hour Fryday campaign, which happened last 13 December, saw them flashing ads via electronic billboards found along Metro Manila’s main highway, EDSA, as well on their mobile app, both of which served as digital coupons.
Customers who presented images of the ads in participating stores were then given free fries.
McDonald’s developed with campaign with ad agency Leo Burnett.
