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MARKETING | Staff Reporter, Singapore
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McDonald's Singapore launches new campaign for their 40th anniversary

The campaign was made in collaboration with advertising agency DDB Group.

McDonald’s Singapore has launched the Come Home to McDonald’s campaign in celebrating their 40th anniversary.

According to a report by Marketing Interactive, the campaign is said to run for a year. It features a 60-second video centers on four decades of making memories with their customers since opening their debut store in Liat Towers in 1979.

The campaign was made in collaboration with advertising agency DDB Group.

Meanwhile in Taiwan, McDonald’s also launched three video campaigns saying that “good things comes to those who had McMuffin”. The video ads feature students taking university entrance exams.

As reported by Mumbrella Asia, the campaign was made by the agency Leo Burnett.

(Photo credit: McDonald's SG Youtube channel)

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