, Malaysia

Taco Bell Malaysia selects GrowthOps Asia as marketing partner

The chain seeks to build its digital reputation in the country.

Taco Bell Malaysia has selected GrowthOps Asia to build the brand’s voice on social media, increase engagement on its social media assets and underscore the #ISeeATaco global campaign’s relevance to Malaysians.  

“GrowthOps exhibited a strong degree of digital creativity and performance media experience that matched our ambition for the future of the brand,” Harris Beh, franchise operator at Taco Bell Malaysia, said in a statement. “Today, an integrated communications approach to building a brand is a critical component for business success; it is as important for Taco Bell to grow its digital reputation as it is to offer a superior food experience to our customers.”

“We are absolutely delighted that Taco Bell has entrusted us with building their online visibility and engagement in Malaysia,” added Chris Greenough, general Manager of GrowthOps Malaysia. “They are an iconic brand that has much potential to grow in this market.”

Taco Bell recently opened a fifth outlet in Wangsa Maju, following launches in Setiawangsa Cyberjaya, Bandar Sri Permaisuri, and The Tropicana Gardens Mall.

Sriram also the brand will launch additional outlets this year.

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