Starbucks expands plant-based offerings in Asia
The coffee giant looks to capitalise on the surging demand for alternative options.
Starbucks has introduced a selection of new plant-based food and beverage options in select markets across Asia.
The coffee giant is adding two new seasonal plant-based handcrafted beverages, the Oatmilk Cocoa Macchiato and Almond Milk Hazelnut Latte, to store menus in eight markets.
The two new plant-based milk options will remain available as part of the chain’s core menu offerings in seven markets across Asia following the seasonal promotion.
Plant-based food choices will also be on offer at stores in Hong Kong, New Zealand, Singapore, Taiwan, and Thailand.
In Singapore, the chain has added the Impossible Wrap, featuring the plant-based company’s burger patty, avocado omelet, mushroom, caramelized onion and cheese. This comes around a month after introducing the Impossible Pasta Salad Bowl and Impossible Pie in their stores.
In Hong Kong, select stores will have the Maize Impossible Sandwich, the Spiced Impossible Puff, and a vegan chocolate bread stick.
In New Zealand, customers can try their new plant-based Mince & Cheese Pie.
In Taiwan, they are now offering Bolognese Penne, the Sausage Sandwich, and a Meatball Sandwich made with Beyond Meat’s plant-based protein.
In Thailand, they have a Beyond Meat Sandwich that features the company’s patty topped with yellow cheddar cheese and Thousand Island sauce on an ciabatta roll.
“This menu expansion is designed to offer our customers the same flavors and handcrafted service they know and love from Starbucks, in a new way. We’re excited to continue our journey toward becoming resource positive together with our customers in Asia,” Starbucks Asia-Pacific president Sara Trilling said in a statement.
Global market intelligence company Euromonitor said the Asia Pacific region stands out as the largest region for plant-based milk options due to “well established traditions in local food culture.”
“A new wave of plant-based food and beverage products are making inroads in Asia and will continue to develop over the next few years, driven by customer interest in healthier lifestyles and eco-conscious behaviors,” said Maria Mascaraque, Industry Manager at Euromonitor.
