MENU INNOVATIONS | Staff Reporter, Hong Kong

Starbucks Hong Kong shakes up menu with exclusive alcohol offerings

Its IFC Mall site is the brand's first cafe serving coffee-infused craft beers.

Starbucks Hong Kong has released two coffee-infused craft beers created in partnership with a local brewery. Besides gourmet coffee blends and Starbucks Reserve range of merchandise and beer, the cafe offers a selection of wines and light meal menu featuring dips, cured-meat-and-cheese board, bacon-wrapped asparagus skewers and baked meatballs. 

According to Inside Retail Asia, after a month-long refit, the store on the level 2 podium of IFC Mall in Central has been upgraded into a Starbucks Reserve format in a bid to attract customers after work as well as during the day.

Starbucks’ local licensee Coffee Concepts said the move is part of its strategy of elevating the chain’s ‘Third Place’ experience for its customers through continuous innovation in its coffee offer and in-store experience.

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