Subway Singapore unveils new Seafood Patty Sub
The item is made with squid, fish and shrimp.
Subway Singapore announced the launch of its new Seafood Patty, part of the chain’s desire to expand its protein options beyond its usual chicken, beef, tuna and eggs.
Made with squid, fish, and shrimp, the new product is available for a limited period from 29 September to 17 November across all Subway restaurants islandwide, and on delivery platforms GrabFood, FoodPanda and Deliveroo.
The Seafood Patty underwent a year of research to create its texture and exterior, the company said. The patty also went through multiple rounds of internal taste tests and feedback sessions.
“Subway has been serving delicious, better-for-you sandwiches for over 50 years. As tuna is one of our more popular sub options, we saw it as an opportunity to offer other seafood alternatives that can also satisfy our guests’ cravings,” said Samad Mohd Shariff, Country Director, Subway, South East Asia.
To celebrate the launch, Subway will also be running a beach inspired outfit-change challenge on TikTok to give away $100 GrabFood vouchers and exclusive Subway-branded beach kits consisting of a set of reusable utensils, picnic mat, beach towel and a cooler bag.