Dairy Queen launches first hot food restaurant concept in Asia
The restaurant concept is located in China.
Dairy Queen is opening its first hot food restaurant concept in China, a first of its kind in Asia.
International Dairy Queen, Inc. (IDQ), through its wholly-owned subsidiary American Dairy Queen Corporation, and CFB Group, through its wholly-owned subsidiary Shanghai Shida Catering Management Co., Ltd., a franchise ownership company based in Shanghai, announced the opening of DQ Blizzard & Burgers.
“During the past 20 years, we have turned Chinese consumers into DQ treat fanatics. We are pleased to expand our business by now offering hot meals, including burgers, that Chinese customers crave. Our goal is to position DQ restaurants as the balanced food and treat leader in China, and the grand opening of the first DQ Blizzard & Burgers restaurant is the beginning. By the end of September, we will add two more DQ Blizzard & Burgers locations in Shanghai, and we are committed to opening 180 locations by 2034,” said Alan Hsu, CEO of CFB Group said.
The first DQ Blizzard & Burgers restaurant in China opened on July 10, 2024, and is located at Shanghai Wujiang Lu No. 169. Currently, it is the only DQ location in Asia serving hot food and treats. The restaurant menu features five signature burgers, chicken, fries and onion rings, beverages, and a full treat menu that includes the iconic DQ Blizzard Treat.
CFB Group has more than 1,200 DQ restaurants in China’s mainland.
