Jollibee, Doordash team up to roll out mobile kitchen concept in Canada
The 15-meter traveling kitchen will allow the brand to expand its presence in both existing and new markets without traditional overhead costs.
Jollibee has teamed up with Doordash to launch a mobile kitchen in Ontario, Canada as part of the Philippine fast food giant’s North American expansion plan.
Located at the southwest corner of the CF Lime Ridge Mall in Hamilton, the companies say the 15-meter traveling kitchen will allow the Jollibee brand to expand its presence in both existing and new markets “without the traditional overhead costs of opening a brick-and-mortar store.”
Customers can order through Jollibee and Doordash’s respective websites and apps.
"Many restaurants we work with are looking for new ways to cater to their loyal customers and expand their reach and revenue," Ryan Freeman, Doordash Canada’s head of enterprise partnerships, said in a statement.
Both companies collaborated on the design and build-out of the concept, transforming a flatbed trailer into a working kitchen that features “state-of-the-art fryers, optimized utility connectivity, and ample storage and refrigeration space.”
DoorDash and Jollibee also worked together to identify Hamilton as the “ideal” location, saying that the kitchen will service surrounding areas, including Downtown Hamilton, Stoney Creek, McMaster University, and Hampton Heights.
The mobile kitchen will remain in Hamilton for at least six months before traveling to a new location.
"As we continue to expand our store network across Canada, the mobile kitchen provides the ideal platform to serve our customers in a more flexible and far-reaching capacity, especially in communities where we don't yet have a physical store location," added Maribeth Dela Cruz, president of Jollibee Foods Corporation’s North American branch.