NEW CONCEPTS | Staff Reporter, Singapore

McDonald's Singapore launches mobile phone lockers, table service

These initiatives aim to help families rediscover quality time.

According to Channel News Asia, McDonald’s has introduced its first ever mobile phone lockers and table service at its flagship Marine Cove outlet in Singapore.

“As a popular restaurant destination for families, we have observed that the use of mobile devices during meal times may sometimes get in the way of family bonding,” said director of brand communications and customer care Linda Ming.

To allow parents to spend more time tending to their children, the fast-food chain has also introduced table service at its Marine Cove site, led by “guest experience leaders” whose main role is to engage with families.

Customers can select the table service feature when placing an order at the self-ordering kiosk, and the mobile phones would be locked with physical keys.

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