NEW CONCEPTS | Staff Reporter, Singapore

No Signboard to launch hawker-themed burger chains

It will serve localised menu including chili crab burger, Hainanese chicken rise burger, and nasi lemak burger.

No Signboard will be entering the burger chain scene with the Hawker brand which will serve localised burgers, wraps, and buns. With initial funds coming from IPO proceeds (20%) and bank loans (80%), the firm will allot about $500,000 for the setup costs of each new outlets, an announcement revealed.

“The Hawker will enable us to serve a different demographic and consumer group from our traditional seafood restaurant business, where they seek greater convenience and speed of consuming their meals.,” No Signboard executive chairman and CEO Sam Lim said.

The new chain will serve an extensive selection of localised menu including chili crab burger, black pepper crab burger, Hainanese chicken rice burger, nasi lemark burger, and roti prata wrap. No Signboard will also apply for the chain’s Halal certification as well as other permits to make the chain’s operation available 24/7.

(Also read: No Signboard to operate Chinese hot pot Little Sheep restaurants)

“Our group has observed the success of McDonald’s nasi lemak burger campaign in 2017,” Lim noted. “Therefore, we are very keen to seize this opportunity and ride on this rising trend of Asian fast food.”

Hawker outlets are also set to have self-cashiering point-of-sale, free Wifi and charging stations, IPAD and automated dessert stations.

The launch of the first outlet is pegged by late 2018. By 2019, the firm is eyeing to expand to at least three outlets to target consumers in the Central, East and West regions of Singapore.

Do you know more about this story? Contact us anonymously through this link.

Click here to learn about advertising, content sponsorship, events & rountables, custom media solutions, whitepaper writing, sales leads or eDM opportunities with us.

To get a media kit and information on advertising or sponsoring click here.