, China

Telecommunication giant Huawei is entering the coffee market

One registered trademark translates to “One Cup of Coffee Absorbs Cosmic Energy”.

Huawei Technologies Co. is entering the coffee market in China, having already applied for a couple of trademarks.

China Daily first reported that founder and CEO Ren Zhengfei intends to open more than 100 coffee stores in Shanghai to attract young people to work for the company.

Citing Quichacha, a data bank that tracks business registrations, the telecommunication giant’s one registered trademark translates to “One Cup of Coffee Absorbs Cosmic Energy”, falling under the category of convenience food. The application is awaiting approval.

The other trademark, being reviewed, is reserved for catering and lodging services such as cafes, restaurants, and mobile food delivery.

Read the full report here.

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