, Singapore

7-Eleven Singapore to introduce Impossible Burger offering on 26 May

The move also follows Impossible Foods’ grocery expansion at Dairy Farm Group, which operates the chain in the country.

7-Eleven Singapore is introducing the plant-based Impossible burger patty across its 300-plus stores.

Available starting 26 May, the 7-Select Impossible Deluxe Burger is made with sauteéd white button mushrooms, spinach and finished with sour cream sauce between buns. The premade item can be warmed up in under a minute, the chain said.

The move also follows Impossible Foods’ grocery expansion at Dairy Farm Group, which operates 7-Eleven in the Lion City, as well as in Hong Kong, Macau and Southern China.

“A huge mission of Impossible is to make our delicious plant-based products available everywhere conventional animal meat is sold today, and this includes the convenience store market. We are so thrilled to collaborate with 7-Eleven Singapore on this on-the-go option for fans who might have not yet tried Impossible products,” Impossible Foods Singapore country manager Laurent Stevenart said.

7-Eleven Singapore will be the first convenience store chain to serve the Impossible Burger in Asia and plans to add more plant-based items to their menu. 

“This is our first plant-based own brand product in our Ready to Eat range. Our RTE range provides convenient, fuss-free and tasty food options for Singaporeans, many of whom lead hectic lifestyles,” 7-Eleven Singapore managing director Steven Lye said.

The 7-Select Impossible Deluxe Burger will be served as a ready-to-eat item at S$5.90 or as a part of a $7 Saver Combo with a bottle of Glaceau Vitamin Water (500ml).

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