Starbucks China ties up with Meituan to widen delivery, offer private cafe bookings
More than 60 stores in Beijing, Shanghai, Shenzhen and Chengdu now offer this ‘1971 Salon’ reservation service, with plans to expand.
Starbucks has partnered with Chinese shopping platform Meituan, the country’s dominant food delivery firm, in a continued attempt to widen its reach in its second biggest market.
The arrangement sees the coffee giant allowing customers to order coffee delivery and make private reservations at its stores exclusively through the super-app's platforms.
More than 60 stores in Beijing, Shanghai, Shenzhen and Chengdu now offer this ‘1971 Salon’ reservation service, with plans to expand across the market.
The company also expanded its Starbucks Delivers program with more order customization features and established new ‘Super Store’ virtual pages where customers can explore local community events.
“Technological advancements in the pandemic era have blurred the boundaries between home, work, and the third place. This has inspired us to explore how we can transform a Starbucks store into a ‘1971 Salon’ that offers customers novel ways of experiencing the Starbucks brand that they love and are familiar with, as we unlock new occasions to surprise and delight our customers,” Leo Tsoi, chief executive officer of Starbucks China, said.