Instant coffee in cafes, resto to boost hot drinks market in South Korea to $5b: report
High demand for instant coffee came after employees returned to workplaces.
Buying instant coffee in cafes and restaurants is on the rise in South Korea, which is expected to boost growth of the hot drinks market in the region to $5b in 2026, data analytics firm, GlobalData, said in its report.
The demand for instant coffee was fuelled by employees returning on-site.
Hot tea market is also gaining favour due to heightened health-consciousness amidst the pandemic and endorsements from celebrities.
Anush Shaw, consumer analyst at GlobalData, said, “With most COVID-19 restrictions being lifted, South Koreans are flocking to their favourite cafes and restaurants to savour made-to-order hot drinks. As consumers return to their pre-pandemic lifestyle, they are sipping instant coffee to power them through their daily grind.
Shaw said heightened health consciousness also speeds up the shift from sugary coffee to decaffeinated coffee.
Growing demand for immunity-boosting drinks is also pushing for green tea demand. But young consumers are choosing sweet herbal or fruit teas.