, South Korea
/AMR Taha for Unsplash

Instant coffee in cafes, resto to boost hot drinks market in South Korea to $5b: report

High demand for instant coffee came after employees returned to workplaces.

Buying instant coffee in cafes and restaurants is on the rise in South Korea, which is expected to boost growth of the hot drinks market in the region to $5b in 2026, data analytics firm, GlobalData, said in its report. 

The demand for instant coffee was fuelled by employees returning on-site.

Hot tea market is also gaining favour due to heightened health-consciousness amidst the pandemic and endorsements from celebrities.

Anush Shaw, consumer analyst at GlobalData, said, “With most COVID-19 restrictions being lifted, South Koreans are flocking to their favourite cafes and restaurants to savour made-to-order hot drinks. As consumers return to their pre-pandemic lifestyle, they are sipping instant coffee to power them through their daily grind.

Shaw said heightened health consciousness also speeds up the shift from sugary coffee to decaffeinated coffee.
Growing demand for immunity-boosting drinks is also pushing for green tea demand. But young consumers are choosing sweet herbal or fruit teas.

Join QSR Media Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!