Yum Brands is leading QSR operator in Malaysia: report

But the full service sector is still the largest foodservice sector in the market.

Yum Brands Inc, which manages KFC, was the leading QSR operator last year, with more than 700 outlets, GlobalData said in its report.

In November 2021, KFC introduced Ayam Pedas Nyonya to offer unique collisions of different local flavours to celebrate Malaysia’s Peranakan Heritage.

All foodservice profit sector channels in Malaysia are expected to experience growth in increasing stores during 2021 to 2026.

Its full-service restaurant maintained its throne on being the largest foodservice profit sector channel in Malaysia in 2021, accounting for 39.8% of total profit sector revenue.

Biswarup Bose, Consumer Analyst at GlobalData, said, “The outbreak of the Delta variant of COVID-19 in the second half of 2021 resulted in the implementation of lockdown restrictions on restaurants; reduced tourist footfall; and increased health and safety concerns. Moreover, in 2020, profit sector channels were either operating under restrictions or were closed, leading to decreased dine-in occasions in the sector.”

Also Read

Chinese consumers dine out less amidst increasing restaurant prices

Uber Eats’ Robot delivery underlines paradigm shift in Japan: GlobalData

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit