, Singapore

Local cuisine, DIY salad amongst Singaporeans' top orders amidst COVID-19, Deliveroo says

The breakfast category also saw a sharp increase over the circuit breaker period.

Local cuisine, DIY salads, burrito bowls and fast food favourites emerge as top orders for Singaporeans over the circuit breaker period, according to data from Deliveroo.

Chinese cuisine took the crown for most orders overall in 2020 to date, followed by Indian and other regional cuisines. For those living in the North, Singaporeans’ opted for local dishes is palpable with their national cuisine taking second place.

Islandwide, the most popular breakfast dishes were siew mai, French croissants, pain au chocolat and Indian-styled egg and plain pratas, with the breakfast category seeing a sharp increase in orders by over 120% over the circuit breaker period.

For the lunchtime daypart, Chinese wanton noodles, BBQ pork buns, American-style tuna sandwiches and cheese melts, and DIY salad and burrito bowls topped orders, contributing to more than 60% increase in orders.

Teatime also saw a 80% surge in consumers hitting the platform, with Singaporeans choosing American sundae pies, chicken nuggets and curry puffs as hot favourites.

Dinner, meanwhile, saw a preference for Indian garlic naan, butter chicken curry, Italian pizzas and Chinese BBQ pork buns and rice, whilst late night orders saw the biggest increase overall at 130%.

Earlier dinners, double digit growth in bubble tea orders
Deliveroo also observed dinner occasions shifting an hour earlier during the circuit breaker period, with the biggest dinnertime order from January to August was a $1,438 order from a tapas bar in the central business district.

The platform also described Singaporeans as creatures of habit, with some American coffeehouses coming out as top favourites.

With bubble tea shops reopening in Phase 2, Deliveroo has seen a double digit growth in order numbers, with weekends continuing to see the most orders for the tea-based beverage across Singapore.

For special occasions, Singaporeans opted for fast food like fish burgers and popcorn chicken from January to August, with seasonal sharing platters being a choice during the festivities. Key events such as National Day and Hari Raya saw nearly 40% and 57% increase in orders respectively versus the same holidays in 2019.

Join QSR Media Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!