RESEARCH | Staff Reporter, Singapore

McDonald's comes in fifth in Brand Awareness Study of APAC kids

KFC had a 88% score and Burger King received 54%.

According to Branding in Asia, Kid-focused ad-tech firm TotallyAwesome has released their third annual APAC Kids’ Digital Insights report which tracks brand awareness and spending patterns for kids aged 6-14 and their parents across Thailand, Indonesia, Malaysia, Singapore, Vietnam, Philippines, and Australia.

The 2017 Insights revealed that 3 out of the top 5 most recognized kids’ brands across the region are ‘everyday consumables’: Nestle Milo (93%), KFC (88%), McDonald’s (84%). Pizza Hut was also part of the Top 25 with a 42% score.

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