McDonald’s is Singapore’s top fast-food restaurant of choice: survey
The rankings show that American brands populate most of the list.
McDonald’s is the top choice Singaporeans consider when grabbing a meal, according to YouGov’s 2023 QSR Rankings in Singapore.
The American hamburger restaurant has a consideration score of 50.2. This is followed by Singapore-based Kopitiam ranked second (with a score of 30.4), followed by KFC in third (26.5) and Subway in fourth (26). After Kopitiam, another domestic brand- Ya Kun Kaya Toast, featured in the list, rounding off the top five in Singapore (23.3).
Many American brands populated the rankings this year, such as Burger King (23.1), Starbucks (22.5), and Coffee Bean & Tea Leaf (17.3).
The eighth spot was taken by Taiwanese dumpling and noodle restaurant Din Tai Fung (22.3), followed by Singaporean food and beverage company- Koufu (18.3).
YouGov’s APAC QSR Rankings 2023 report uncovers the top 10 QSR brands that consumers in each market are more likely to consider. Brands are ranked based on YouGov BrandIndex Consideration score which asks consumers, “When you are in the market next to eat/drink at a Casual Dining and Beverage outlet, from which of the following brands would you consider?”
YouGov Surveys across all 7 markets were fielded in the period of 16 to 30 March.