Pizza Hut reigns supreme as Vietnam’s most in-demand pizza

The brand owns 23% of the country’s on-demand pizza delivery market.

Pizza Hut owns the biggest share in Vietnam’s on-demand pizza delivery market, according to a report released by Measurable AI.

Analysing their H2 2022 Grab dataset, the report revealed that the most popular franchise pizza joints in Vietnam by the number of total orders in the pecking order are Pizza Hut, Pizza Fast Feel, Pizza King, Pizza 4Ps, The Pizza Company, then Domino’s Pizza.

The average spend on pizza delivery in Vietnam is VND261.4k ($11).

Amongst the five pizza joints, The Pizza Company averages out to be the most expensive pizza delivery per order when compared to the rest at VND527.2k VND ($22.4) per order. Pizza King seems to be the cheapest per order, averaging VND165k VND ($7) per order with Pizza Hut somewhere in between at roughly VND245k ($10.4) per order.

Measurable AI is the leading granular e-receipt provider for consumer intelligence in emerging markets with a core focus in South East Asia, the Middle East, India and Latin America. It covers the digital economy with the most popular sectors being ride-hailing, food delivery, e-commerce and digital payments.