,Singapore

Social Media Wrap Up: Burger King Singapore’s Double Black Flame burger; Jollibee’s Spicy Champ; Marrybrown’s Tom Yam Chicken menu

Find out what QSRs have been up to on social media this week.

BRAND AND STORE UPDATES

Shake Shack Singapore opened its latest store at Westgate.

NEW ON THE MENU

Burger King Singapore launched its limited time Double Black Flame burger.

Jollibee launched a spicy version of their Champ burger in the Philippines.

Marrybrown launched its Thai-inspired Tom Yam Chicken menu.

PROMOTIONS

McDonald’s Singapore launched Tom & Jerry Happy Meal toys.

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The “combined” concept features the operator’s PappaRich, NeNe Chicken, Hokkaido Baked Cheese Tart and Kurimu brands.
Initially launched in Singapore, the feature will be rolled out across the rest of its APAC markets shortly.
The chain also introduced broccoli cheese balls as a new side dish option.
Burger King currently has around 150 and 440 outlets in Japan and South Korea, respectively.
More than 60 stores in Beijing, Shanghai, Shenzhen and Chengdu now offer this ‘1971 Salon’ reservation service, with plans to expand.
The company expects approximately 50,000 jobs to be created as a result.
The promotional boxes have sold out, partly due to scalpers reselling the toys for higher prices.
The unmanned store chain, located in Wirye New Town, is selling about 120 kinds of products.
The fast food chain estimates that stocks will be replenished by late January.
The chain now expects to have more than 45 Shake Shacks across Korea, Singapore, and Malaysia that year.
Founded in 2017, it already has a presence in ten countries, including the US, UK and Australia.
The chain has grown to employ more than 3,000 staff in over 600 stores across 45 cities.