Deliveroo Hong Kong introduces in-app tipping feature to facilitate charitable donations

The platform expects to raise HK$1 million.

Deliveroo Hong Kong has introduced an in-app tipping feature that allows customers to round-up their totals and send a donation to Feeding Hong Kong.

At the “checkout”, Deliveroo users will be able to round-up their bill or offer a preferred amount to the non-profit.

The platform says it expects to raise HK$1 million in the next six months, allowing the partner charity to support over 200,000 meals.

“One of the most challenging effects of COVID-19 has been a significant rise in demand from charitable food systems across Hong Kong,” Deliveroo Hong Kong general manager Brian Lo said in a media release.

“One of our imperative sustainable development goals at Deliveroo is ‘zero hunger,’ in line with the United Nations’ sustainable development agenda, and so together with Feeding Hong Kong, we’re trying to make sure that no one in Hong Kong goes unfed.”

“2020 has presented a number of unprecedented challenges, but over the last four months, we’ve pivoted our operations to respond to changes in supply chains, worked with our charity partners to gauge and support their most immediate needs, and shifted our volunteer activities to keep food moving to where it is needed most. However, there is much more still to do,” added Feeding HK’s CEO Gabrielle Kirstein.

“Not only will this partnership link us to more than 6,500 restaurant partners and their customers, we know that they care about environmental sustainability and helping those in need in our community.”