Deliveroo Hong Kong kickstarts mall partnership programme

The platform expects to assist 300 restaurant outlets in their sales.

Deliveroo in Hong Kong launched a partnership programme for shopping malls and their restaurant tenants in a bid to support amidst the COVID-19 outbreak.

To date, the platform expects the mall partnership funding commitments to generate at least HK$20 million (US$2.6 million) in incremental online restaurant sales and expects approximately 300 restaurant outlets to benefit.

The initiative includes a voucher programme enabling malls and their tenants to create exclusive voucher offers at a reduced rate, enticing more spend from existing customers and drawing in new customers; cross-marketing opportunities for malls to work with Deliveroo to develop locally relevant offers and fast-tracked onboarding so tenants can join Deliveroo faster.

“Through the initiative’s various offers, which can be tailored to meet the specific needs of our partners, we look forward to supporting Hong Kong shopping malls and their F&B brands to reach more customers and increase their bottom line. We are encouraged to see the positive momentum in engagement from leading developers and mall operators in Hong Kong,” Deliveroo Hong Kong general manager Brian Lo said.

20 shopping malls have already signed on to partner with Deliveroo, including K11 MUSEA and K11 Art Mall from New World Development; Lee Gardens, Lee Theatre and Hysan Place From Hysan Development; East Point City, New Town Plaza, Popwalk, APM, World Trade Centre, Tai Po Mega Mall, Yuen Long Plaza and New Jade Shopping Plaza from Sun Hung Kai Properties; Tseung Kwan O Plaza and Nan Fung Place from Nan Fung Group; MegaBox from Kerry Properties; Amoy Plaza, Kornhill Plaza, Fashion Walk and Grand Plaza from Hang Lung Properties.

Other malls across Hong Kong are currently in talks with Deliveroo about joining the partnership programme.

Deliveroo in Singapore, meanwhile, rolled out a new ‘no-contact’ feature that enables customers and riders to choose contact-free delivery when they order from the company’s app and website.

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