The service will initially roll out in six cities.
Foodpanda announced the launch of its operations in Japan, a market predicted to have a larger online delivery segment this year.
The Delivery Hero subsidiary will initially offer the service to six cities – Kobe, Yokohama, Nagoya, Sapporo, Fukuoka, and Hiroshima – with plans to keep expanding “continuously.” Aside from food delivery, Foodpanda will also launch quick commerce locally, allowing customers to get household products, including groceries.
The move follows earlier launches in Cambodia, Laos, and Myanmar at the end of 2019.
“The Japanese market offers a lot of potential for future growth, and we are looking forward to bringing amazing experiences to our new customers,” Niklas Östberg, CEO and Co-Founder of Delivery Hero, said in a statement.
A recent study from Statista that predicts that the Japanese online food delivery segment will experience a revenue growth of 23.6% in 2020, higher than the 14.4% seen in 2019.
“This is a market we have long admired, and the expansion is an important step in making food and grocery delivery accessible to everyone in Asia, offering greater choice, speed and convenience to local consumers and business partners,” Foodpanda Japan CEO Eric Wei said.
Foodpanda currently operates in over 300 cities across 12 markets in Asia Pacific.
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