Jollibee opens first cloud kitchen in Singapore
This is the group’s third kitchen of this kind.
Jollibee Foods Corporation (JFC) opened its first cloud kitchen in Singapore for its namesake flagship brand, part of the conglomerate’s overall transformation strategy to adapt to new customer habits and meet strong demand for delivery amidst the pandemic.
Cloud kitchens are unmarked food production and delivery hubs without any dine-in facility in lower rent urban locations.
The cloud kitchen in Tampines in Singapore is the third cloud kitchen to be opened by JFC, after opening ones in the Middle East and the United States, with more slated to open soon.
Jollibee said its Singapore delivery has more than quadrupled compared to last year — from 10% percent to 45% in 2020.
“As cloud kitchens roll out, we will be able to reach more consumers and fulfill more orders. The Jollibee Group is able to expand more quickly and cost-efficiently through this innovative store model, while maintaining the same safety and quality standards of our food,” JFC CEO Ernesto Tanmantiong said.
JFC has 5,971 outlets as of end-2019.
