McDonald's Japan launches mobile payment in 2,900 locations
The giant turns to app to reduce congestion amidst labor shortage.
According to Nikkei Asian Review, the chain will test the system at some restaurants this year before a gradual rollout to all locations nationwide starting in 2019. A feature under consideration would send orders to the kitchen automatically when the app confirms that the customer has arrived at the restaurant, ensuring that patrons get freshly made food even if they show up early or late.
The chain also will employ "guest experience leaders," hoping to improve customer satisfaction. These staffers will wear distinctive uniforms and specialize in tasks such as showing diners to seats and bringing their orders. As with smartphone ordering, this system will be tested at certain locations ahead of a broader rollout.
