The tourists can use them to redeem beverage, fast food, and convenience store products.
SK Planet Japan and blockchain startup GATCOIN jointly announce plans to issue geo-targeted crypto currencies to Chinese tourists in Japan.
"Chinese tourism is booming, with over 24 million arrivals to Japan in 2016. Bakugai, the Japanese word for Chinese 'explosive buying', hit over $13 billion USD last year," said Steve Lee, CEO of SK Planet Japan.
"We have an extensive network of retail stores, and getting them to spend is a strategic priority."
SK Planet Japan will use GATCOIN's targeted A-DropTM technology to issue branded crypto-currencies to Chinese tourists. Tourists can use them to redeem beverage, fast food, and convenience store products in SKPJ's network of franchise partners.
"SKPJ coins can be traded in our ecosystem for GAT Coins, a publicly traded global crypto-currency," said Simon Cheong, Founder and CEO of GATCOIN.
"This provides a way to monetize any retail coin issued on our platform. So, it is very much like sending tourists a bit of spending money to encourage them to walk into SKPJ's retail outlets" Cheong added.
SKPJ and GATCOIN plan to roll out a complete suite of crypto-currency solutions for retailers in Japan covering loyalty programs, gift vouchers and prepaid cash credits.
Do you know more about this story? Contact us anonymously through this link.