QSR Media Asia Conference 2026
QSR Media Asia gathers the industry’s most influential voices to discuss today’s key trends and explore the strategies shaping the next generation of restaurants.
F&B brands adapt to Gen Z with authenticity and experiences
F&B brands adapt to Gen Z with authenticity and experiences
Influencers and communities should collaborate naturally.
Safe bets are losing bets for the future of QSR brands
Simple categories like sauces are being reimagined as strategic growth levers.
Restaurants bet on ‘experience peaks’ to win customer loyalty
Unexpected gestures, even small ones, leave lasting impressions on customers.
Regional scale trumps immediate yield in Asia’s QSR sector
Chinese QSR brands have opened around 6,000 outlets across Southeast Asia.
F&B outlets told to cut energy waste via smarter voltage, cooling management
Optimising voltage, exhaust, and cold rooms are seen as ways to cut energy waste.
QSR brands double down on consistency as price increases hit limits across Asia
Frequent pricing swings strain loyalty as consumers tire of ongoing market changes.
Papa Johns scales regional push with localised campaigns and product launches
Collaborations with influencers and brand ambassadors enhance visibility.
Southeast Asia QSRs must brace for tourism-driven demand shifts
The recent decline in Middle Eastern visitors has had a measurable impact on SEA markets.
How CHAGEE turned menu cuts into a growth engine across Asia
At the core of CHAGEE’s strategy is an effort to reposition tea as a lifestyle product.
Commentary
What Third-Party Auditors Keep Finding in Southeast Asia's Fastest-Growing QSR Markets
Beyond bargains: India's QSR brands leverage efficiencies to develop value.