EXECUTIVE INSIGHTS | Staff Reporter, Singapore

Line between snacking and meals starts to blur, says Ken Chen of Focus Brands

He cited change in consumer preferences as the reason for the transition.

The Focus Brands’ senior vice president believes that the line between snacking and meals is starting to blur – in terms of the number of snacks replacing meals – as consumers want more snacking and fewer formal meals.

He sees that China’s outbound tourism is being a major force in the store performance in destination countries, as well as in the acceptance of new and novel concepts.

He also stated that malls are becoming more like an F&B site with a much greater focus on entertainment and less on the retail aspect. This new development forces malls to create buzz to stand out more.

These are some of the points Chen would focus on as part of the Leaders’ Panel in the QSR Media Asia Detpak Conference and Awards to be held at the Grand Copthorne Waterfront Hotel in Singapore on the 24th of January 2018.

Chen has detailed to QSR Media the company’s plan to expand its QSR brands across Asia. “We have a very deliberate strategy going forward. From our existing base, we are going to focus on the big markets going forward. This means investing big in Japan and China, and working with our existing big franchisees in Korea and Thailand.”

“Australia and Vietnam are also markets we are working on, but the big focus for the next few years will be China and Japan. We are seriously evaluating the situation in India and may invest there as well,” he added.

He has started in a non-traditional way by coming to the F&B industry from a 20-year career in strategy consulting. Prior to Focus Brands, Chen spent two decades in the strategy consulting industry, most recently as a Partner with L.E.K. Consulting. As a consultant, he had to become an expert in a diverse number of fields. Now, he is the senior vice president at Focus Brands and managing director of the company in the Asia Pacific region. Focus Brands’ portfolio in the region is comprised of more than 700 Auntie Anne’s and Cinnabon stores. 

The QSR Media Asia Detpak and Awards will be on January 24 at the Grand Copthorne Waterfront Hotel Singapore from 8:30 AM to 4:55 PM.

If you are interested to attend the conference, you may contact Nikki at or at +65 3158 1386 ext 238.

Learn more about the event here.


#foodservices #RestaurantInformation #RestaurantNews #SGEvents #AsiaEvents #FocusBrands #QSRMediaAsiaConf2018 #AuntieAnnes #Cinnabon

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