Shake Shack debuts Hong Kong restaurant
It opened at the IFC Mall in Central District, Hong Kong.
After expanding into Tokyo in 2015, where it plans to have 10 locations by 2020, Shake Shack opened in Seoul in 2016 and intends to expand with 25 stores across South Korea. It is slated to open 14 outlets in Hong Kong and Macau by 2027 and its first mainland China store is scheduled to hit Shanghai in 2019, with eventual plans for 25 across Shanghai and East China through 2028.
Shake Shack offers the same menu of burgers, chicken sandwiches, fries, and frozen custard worldwide. The new Hong Kong store does have a new milk tea shake, as well as vanilla custard, french toast, bananas, and peanut butter sauce.
Shake Shack’s Asian expansion is fueled by a licensing agreement with Maxim’s Caterers Ltd., which also operates Cheesecake Factory locations in China.
