Jollibee brings back CBTL in New York
It also debuted a new Smashburger store design in Boston.
Jollibee Foods Corporation (JFC) said it brought back The Coffee Bean and Tea Leaf to New York City in the U.S.
Through Jollibee's franchisee Hudson River Coffee and Tea, a new CBTL opened its doors at 5 Green Avenue in Brooklyn last 28 August.
“New York City is a competitive and highly desirable market for any coffee retailer and our opening in New York underscores our commitment to bringing our beloved beverages to more guests, and demonstrates our strength as a leading roaster and retailer of coffee and tea,” said Peter Vavra, director of Franchise Operations at The Coffee Bean and Tea Leaf.
In the same month, the Philippine-based group also debuted a Smashburger store in its newest location at 545 Boylston St. in Boston, Massachusetts - the first to showcase the brand’s new branding and interior design.
“The restaurant layout is a stage for our skilled culinarians, and gives a nod to the local culture we know our Boston Smashburger fans appreciate,” said Smashburger CEO Carl Bachmann.
"We are happy to see that these two openings were met with very strong reception from local patrons despite the pandemic. This is a good indication that consumers will continue supporting brands that serve quality, great-tasting food and beverages,” Jollibee Foods Corporation CEO Ernesto Tanmantiong said.
JFC acquired CBTL and Smashburger in a bid to become one of the top five restaurant operators globally. CBTL has 1,106 stores whilst Smashburger has 293 outlets.
