Philippines’ Potato Corner bakes Australian entry

Stores will have exclusive specialty flavors as part of the brand’s localisation strategy.

Philippine fast food concept Potato Corner is set to make its Australian debut, starting with a store in Perth’s Westfield Carousel shopping centre in Cannington on September 18.

Two additional stores will also open within six months in the city, the brand said in an announcement sent to QSR Media.

Including Australia, Potato Corner - known for its freshly cooked shoestring fries coated in various flavours - already has a presence in 12 countries and has 1,400 stores globally.

The Australian market will have exclusive specialty flavors, chipmite and salt & vinegar, citing a brand localisation strategy. Chicken wings, “fully-loaded” fries and burgers are also in the launch plan.

"We are continuously expanding our global presence in key markets despite the COVID-19 pandemic.  We have opened 16 new stores in Thailand, Cambodia, Singapore, Indonesia and Canada and 17 more stores are in the pipeline for our 2021 expansion program,” Kathryna Manalo, general manager for the brand’s international markets group, said.

Other territories in the pipeline for market entry include New Zealand, Vietnam and China, she added.

Join QSR Media Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

The range is first accessible via Deliveroo.
QSR Brands is also donating 70,000 limited-edition KFC face masks to frontliners.
Plans are understood to be preliminary.
The brand hopes to find success in the competitive food category.
The new item is available at participating locations through October 18.
The latest move is part of the company’s series of forays to integrate plant-based alternatives.
The company operated 390 Yoshinoya and 189 Dairy Queen restaurants in China as of the end of 2020.
Interstate franchise opportunities will open up once the brand has established its presence in NSW.
The 15-meter traveling kitchen will allow the brand to expand its presence in both existing and new markets without traditional overhead costs.
The South Korean bakery chain will also include a vegetarian menu and vegetarian options for main dishes.