Shake Shack set to open at Hong Kong in 2018
The move is a bid to expand the brand’s footprint in Asia.
According to Bloomberg, the expansion is a prelude for push into mainland China. A total of 14 locations have been planned for Hong Kong and Macau through 2027.
“The chain’s upscale burgers and fries will appeal to the population there, and the restaurants will provide a base for eventually going into China”, said chief executive officer Randy Garutti.
The company will be partnering with licensee Maxim’s Caterers Limited to deliver its menu. The menu will showcase classics such as the shackburger, shack-cago dog, crinkle-cut fries, frozen custard ice cream, and a collection of craft beers and wines. It has said that the majority of the items found in the American menu will find their way to Hong Kong, but that there may be regional variations offered.
Shake Shack already has some locations in Asian countries, including Japan and South Korea, among its 135 restaurants.
Read more about the article on Bloomberg.
Photo credit: Shake Shack Facebook page
