FRANCHISING | Staff Reporter, China

Starbucks keeps losing high-end market in China, APAC

Starbucks continues to receive underwhelming response in China and the Asian Pacific.

Analyst Chris O’Cull said that the coffee franchise has little growth in some parts of Asia. Its targeted high-end market is getting saturated and does not have much growth potential.

Currently, Starbucks is said to be on track to grow its earning per share by about 15%.

The Seattle-based coffee brand also has to face competition with milk tea shops.


Photo credit: Starbucks Facebook page

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