The move is part of the chicken chain’s new brand positioning across the globe.
An affiliate of Texas Chicken’s Indonesia franchisee will be among the first in the world to display the brand’s new look and feel.
The restaurant, located on the first floor of The Kings Shopping Centre, will feature the chain’s new "Blaze" logo, new store design, and latest international menu. The restaurant, operated by PT Quick Service Restaurant, will have seating for 150 guests and will be open daily.
"This has been an exciting opportunity to introduce a new audience to an ever-evolving brand like Texas Chicken which is known and respected for its quality and superior guest experience," said Daniel Harris Ishak, Country Head for PT Quick Service Restaurant.
The new Texas Chicken in Bandung is part of a larger franchise development deal that will bring 80 Texas Chicken restaurants to Indonesia over the next 10 years.
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