Tim Hortons plans Southeast Asia debut in the Philippines
It will adopt a master franchise JV model.
Canadian coffee chain Tim Hortons is rolling into the Philippines in its maiden venture into the Southeast Asian region.
According to a media release by the chain’s parent company Restaurant Brands International (RBI), RBI is building a master franchise joint venture (JV), TH Coffee Services Philippines Corporation, with a group of Philippine investors. The JV will be the master franchisee of the Tim Hortons brand in the Philippines.
The development deal entered into with the JV is the most recent move by RBI in its plans to grow the Tim Hortons brand internationally. The deal marks Tim Horton’s maiden venture into Southeast Asia. Currently, the brand operates across Canada, the US, and the Middle East.
"This agreement signals an exciting era of growth for the Tim Hortons brand internationally and particularly in Southeast Asia," said Daniel Schwartz, CEO of Restaurant Brands International.
"The master franchise joint venture model has been a successful strategy for the Burger King brand and we expect it will continue to help us drive growth and build scale for the Tim Hortons brand over the long-term," Schwartz added.
