, Japan
Press photo / Hisae Morii

Starbucks Japan's Hisae Morii steps up as CEO

Morii will be starting her new role in April.

Starbucks Japan has announced that Hisae Morii, the current Retail and Marketing Officer (CRMO), will take over as the new Representative Director and CEO.

Takafumi Mizuguchi, the current representative director and CEO, will step down from his position on 1 April.

“With the milestone of 2,000 stores now in sight and the 30th anniversary of our founding coming up next year, we have decided to entrust the next CEO to CRMO Morii, with the belief that passing the baton to a next-generation leader who can feel the current times will evolve Starbucks into an even more attractive brand in Japan,” Mizuguchi said in Japanese.

Morii joined Starbucks Japan as CMO in August 2018, and from October 2011 she has been in charge of marketing, products, digital, as well as store operations and sales planning.
 

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