Photo from Unsplash by P. L.
Australia Open names Luckin Coffee as official coffee partner
The Chinese coffee giant will introduce peripheral products during the season.
Chinese coffee giant Luckin Coffee has signed a multi-year partnership with the Australian Open to become its official coffee partner in China and South East Asia.
As the Official Coffee Partner of the Australian Open, Luckin Coffee will join numerous tennis enthusiasts over the next two years to witness the exciting moments of the matches.
The brand will also release co-branded peripherals such as coffee cups and paper bags, all themed around the Australian Open, in Singapore and China. The brand also plans to have giveaways during the Australian Open 2024.
Luckin will also have virtual signage at the AO in China and South East Asia.
“As one of the largest coffee chain brands in China, the partnership between Luckin Coffee and the Australian Open will bring great synergy as both are leading brands representing healthy, high-quality lifestyles and will help to promote our coffee to the world,” Yang Fei, co-founder and Chief Growth Officer of Luckin Coffee.
Luckin Coffee has 13,000 outlets across more than 300 cities in China. It entered Singapore in 2023 and currently operates 30 outlets in the market.
