, Hong Kong
Photo screengrabbed from Cafe de Coral ad.

Cafe de Coral launches ad campaign to promote sustainability commitments

The ad features Hong Kong Cantopop stars Twins, Charlene Choi and Gillian Chung.

Hong Kong QSR chain Café de Coral together with Dentsu Hong Kong has launched a breakfast ad campaign to raise awareness of the brand’s commitment to sustainability and offering good quality food at accessible prices.

The campaign has five videos starring Hong Kong Cantopop duo, Twins, Charlene Choi and Gillian Chung.

One of the campaign videos spotlights the New Zealand fish fillets, sustainably sourced from the certified sustainable seafood of the Marine Stewardship Council (MSC). Echoing Café de Coral’s sustainable commitment and dedication to high-quality food with their careful selection of premium ingredients worldwide.

"We are thrilled to partner with dentsu Hong Kong again, featuring the industry heavyweights, Twins, who bring an undeniable impact to our campaign and embody the essence of togetherness at Café de Coral." said William Tsing, Corporate Director of Café de Coral. "Our focus is to ensure a seamless dining experience for all our customers while promoting sustainability, inviting everyone to savour the flavours of togetherness and happiness.”

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The campaign also showcases Café de Coral’s unwavering dedication to accessibility and convenience. Customers can enjoy their meals, whether it's breakfast, lunch, afternoon tea or dinner through its seamless mobile pre-order function. Not to mention its grab-and-go burger which is made to meet the needs of the busy working class in Hong Kong, ensuring a quick and satisfying meal option.

The entire campaign is being delivered through various channels including mass TV, online TV, digital media, social media, outdoor, print, and radio in multiple ad formats, including programmatic banners and lift lobbies.

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