Foodpanda launches COVID-19 vaccination awareness campaign across Asia
It is also supporting local vaccination programmes in Singapore, Cambodia and the Philippines.
Foodpanda has launched a COVID-19 vaccination awareness campaign, ahead of the World Health Organisation’s World Immunization Week from 24 to 30 April 2021.
Leveraging its network of riders, merchants and customers across nine markets to reach out to more than 10 million people across Asia, the campaign will be rolled out in phases in Singapore, Malaysia, Thailand, Hong Kong, Cambodia, Japan, Bangladesh, Pakistan and the Philippines.
Content will be shared through digital and social media channels, providing information and resources on local vaccination programmes, tips on identifying vaccination misinformation and reminders on COVID-19 safeguards. It is also supporting local vaccination programmes in Singapore, Cambodia and the Philippines.
“The region’s battle with COVID-19 is ongoing, and we have to stay vigilant on keeping our ecosystem safe,” said Jakob Angele, CEO of foodpanda. “Leveraging existing channels with our network of riders, merchants, employees and customers, we can raise greater awareness around fighting misinformation and share information around local vaccination programmes, so that our entire delivery ecosystem can be informed and mobilised.”