, Philippines

Jollibee spotlights ‘relentless spirit’ of dads in latest Father’s Day campaign

The new video included snippets of real-life fathers who shifted to new endeavors in an effort to sustain their families during the pandemic.

The “relentless spirit” of fathers took centre stage at Jollibee’s latest Father’s Day campaign, done in partnership with long-time partner creative agency McCann Worldgroup Philippines.

Directed by Chris Martinez, ‘Maestro’ is inspired by a story of a father whose small

business and main source of livelihood was hit hard during the coronavirus pandemic and his eventual solution to cope.

The nearly-four minute video also included snippets of real-life fathers who shifted to new endeavors in an effort to sustain their families during the pandemic.

“We express our appreciation toward them for being a persevering, resilient, and a good provider, for being dependable and madiskarte when the family needs him to be,” said Francis Flores, Jollibee Foods Corporation’s Philippine country/regional marketing head.

Jollibee’s latest Father’s Day tribute can be viewed on Jollibee Philippines’ official Facebook page and the Jollibee Studios YouTube channel.

Check out the video here:

Follow the link for more news on

Join QSR Media Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Exclusives

2021: Year In Review
We look back at the highs and lows of the Asian multi-site restaurant industries these past twelve months.
Subway APAC president: regional growth can match U.S. foothold
In his first-ever interview with QSR Media, Eric Foo details the chain’s expansion targets and stressed their ongoing investment in digital engagement.
How EFG is rethinking its brand portfolio to turbocharge post-COVID growth
Managing director Martin Darby elaborates on the company’s omnichannel strategy and reveals key advantages of handling brands from various franchisors.