Jollibee spotlights ‘relentless spirit’ of dads in latest Father’s Day campaign

The new video included snippets of real-life fathers who shifted to new endeavors in an effort to sustain their families during the pandemic.

The “relentless spirit” of fathers took centre stage at Jollibee’s latest Father’s Day campaign, done in partnership with long-time partner creative agency McCann Worldgroup Philippines.

Directed by Chris Martinez, ‘Maestro’ is inspired by a story of a father whose small

business and main source of livelihood was hit hard during the coronavirus pandemic and his eventual solution to cope.

The nearly-four minute video also included snippets of real-life fathers who shifted to new endeavors in an effort to sustain their families during the pandemic.

“We express our appreciation toward them for being a persevering, resilient, and a good provider, for being dependable and madiskarte when the family needs him to be,” said Francis Flores, Jollibee Foods Corporation’s Philippine country/regional marketing head.

Jollibee’s latest Father’s Day tribute can be viewed on Jollibee Philippines’ official Facebook page and the Jollibee Studios YouTube channel.

Check out the video here:

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