MARKETING | Staff Reporter, Philippines

Jollibee's latest Valentine's ads spotlight love stories amidst lockdown

The chain’s “heart-tugging” ads gain millions of views shortly after release.

Philippine fast food giant Jollibee has started to roll out its latest set of Kwentong Jollibee (Jollibee Stories in Filipino) ads in time for the Valentine season, spotlighting love stories amidst lockdown.

In collaboration with its long-time partner agency McCann Worldgroup Philippines, the first episode in this year’s Valentine trilogy is “LDR”, detailing challenges of dealing with being in a long-distance relationship whilst in lockdown.

Its second and third episodes, First Date and Hero, are slated to be released this week.

Jollibee’s videos have now garnered a total of over 557 million views on the brand’s official Facebook page and the Jollibee Studios YouTube channel.

“Our efforts continue to be rooted in love and universal truths told through insightful storytelling. While the digital engagement our videos reach is a much-appreciated perk, what we hope to always achieve is to continue to resonate with our audience and make them feel seen, and their emotions, felt,” said Arline Adeva, Jollibee Assistant Vice President for Brand Communications and Digital.

Watch "LDR" below:

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