,Philippines

Jollibee's latest Valentine's ads spotlight love stories amidst lockdown

The chain’s “heart-tugging” ads gain millions of views shortly after release.

Philippine fast food giant Jollibee has started to roll out its latest set of Kwentong Jollibee (Jollibee Stories in Filipino) ads in time for the Valentine season, spotlighting love stories amidst lockdown.

In collaboration with its long-time partner agency McCann Worldgroup Philippines, the first episode in this year’s Valentine trilogy is “LDR”, detailing challenges of dealing with being in a long-distance relationship whilst in lockdown.

Its second and third episodes, First Date and Hero, are slated to be released this week.

Jollibee’s videos have now garnered a total of over 557 million views on the brand’s official Facebook page and the Jollibee Studios YouTube channel.

“Our efforts continue to be rooted in love and universal truths told through insightful storytelling. While the digital engagement our videos reach is a much-appreciated perk, what we hope to always achieve is to continue to resonate with our audience and make them feel seen, and their emotions, felt,” said Arline Adeva, Jollibee Assistant Vice President for Brand Communications and Digital.

Watch "LDR" below:

Join QSR Media Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Lim Hee Liat and Chia Cher Khiang stepped down from their roles in the company after they were charged under Singapore’s Securities and Futures Act.
It previously announced it will be shutting down or suspending the operations of around 300 restaurants.
The owners of the Wagas business are seeking a valuation of US$800 million to US$1 billion or more.
The chain also launched its own ready-to-eat items under its own brand 7-SELECT.
It is also getting a majority stake in the firm that owns bubble tea chain Milksha.
Over eight neighbourhoods will be catered for by the new site.
The partnership will help Zomoz scale to more than 300 retail and cloud outlets pan India over the next 30 months.
Affected employees would be redeployed within the group.
The American seafood chain has 21 locations in Singapore.