KFC Hong Kong replaces fire with fried chicken in print ads
It has teamed up with Ogilvy & Mather to roll out a new campaign for its Hot & Spicy recipe.
Ad agency Ogilvy & Mather Hong Kong has replaced the fire in photos of Space Shuttle launches, rocket-powered race cars, and an explosive action scene with fried chicken.
Ogilvy Hong Kong creative director John Koay said, “Hot & Spicy delivers a blast of fiery heat with every bite. But its crunchy texture and colour is visually similar to a real-life fireball. So this visual duality became our inspiration – and we just love how it’s come together in such a simple, yet universally understood way.”
According to Marketing Interactive, the campaign has launched in-store in 60 branches across the territory. It is supported by print advertising, online promotions and key outdoor media which will launch in the coming week.
Photo credit: Ogilvy Hong Kong
