MARKETING | Staff Reporter, Singapore

KFC Singapore collaborates Thomas Wee to launch brand-new staff uniforms

This marks the first time that the chain will be collaborating with a local fashion designer.

KFC Singapore is launching a collection of brand-new staff uniforms in collaboration with one of Singapore’s award-winning designers Thomas Wee.

The fast food chain says the KFC x Thomas Wee apparel is “a tribute to the phenomenal people who built KFC to what it is today, and an appreciation of their individual roles, contribution, and dedication to excellence every day”.

“With the launch of KFC’s new uniforms, we hope that every one of our KFC family members will feel the pride and appreciation that we have for them. Because it’s all about being our best selves and so that we can make a difference,” KFC Singapore general manager Lynette Lee said in an announcement.

Designed and created by Wee, the new uniforms mark the first time that KFC will be collaborating with a local fashion designer on such an endeavour, as well as the first time Thomas Wee will be designing for a local food and beverage brand in almost 40-year career.

This latest venture boasts four different types of designs that cohere with each KFC crew member’s role and responsibilities. In addition, all designs were crafted to “maximise peak comfort and functionality”.

Do you know more about this story? Contact us anonymously through this link.

Click here to learn about advertising, content sponsorship, events & rountables, custom media solutions, whitepaper writing, sales leads or eDM opportunities with us.

To get a media kit and information on advertising or sponsoring click here.